Gensler

Overview

I cannot discuss my project work in detail due to an NDA, but I will highlight some of my roles and snapshots of my time at Gensler.

Role

Led qualitative and quantitative research to understand the workstyles of employees to inform workplace design and space allocation (i.e. XX amount of collaboration > XX square footage of meeting room space)
Created workplace employee archetypes and mapped out user journeys through the workplace to shape narratives around designs
Quantitatively mapped out square footage allocations to different space types (i.e. meeting rooms, desks, offices, etc.) to provide a strategy for interior designers to base floor plans on
Worked cross-functionally with architects and interior designers to translate research insights and space requirements into floor plans and spatial designs
Facilitated visioning sessions with client stakeholders to establish the design vision for their future office

Impact

Led research that mapped out and informed the design of a 625,000 square foot new build campus for Verizon Media (Yahoo & AOL) for ~2,500 employees
Researched and authored a white paper exploring how 5G will impact the future of work through mixed reality meetings and IoT workplaces
Built a workplace strategy toolkit to be implemented across 7 international sites of a major tech company
Created a space allocation program for a major financial company headquarters new build skyscraper in New York City to test proposed food service space concepts
Won funding and an award at a company-wide New Ventures Challenge where I led a team of strategits and designers in pitching a mobile app for civic engagement in urban areas

Led research & strategy to inform a 625,000 square foot ground up technology campus for Verizon Media

Conducted site visits, observations, interviews, badge swipe data analysis, and focus groups to create the space allocation program and establish a design vision for Verizon Media's headquarters

Facilitated vision workshops with and presented to senior stakeholders (SVPs and VPs) from Verizon's Global Real Estate team

🔗 More information about the headquarters

Image of a staircase within a corporate workplace

Verizon Media's new campus at the Coleman Highline in San Jose, California (Image from Stantec)

Example of utilization study data visualizations

Example of a data visualization from a time utilization study comparing conference room utilization across days of the week and group size

Conducted quantitative and qualitative research to understand the workstyles of ~2,700 employees across 7 international sites

Partnered with a major fortune 100 technology company to conduct badge swipe data analysis, a survey, interviews, focus groups, and a time utilization study analysis for 7 international offices acros the US, Canada, Europe, and Asia

Co-authored a white paper exploring how 5G will impact the future of work

Led secondary research and stakeholder interviews to understad the implicatios of 5G on the future of work

Wrote drafts of the research paper in collaboration with the Verizon real estate clients

🔗 White Paper Link

Illustration from a white paper that depicts a person with devices around them

An illustration from the white paper depicting how 5G will allow employees to work on devices that are untethered

Image of Sophia leading a visioning session with 3 middle school students

Facilitating an interactive vision session with middle school students to co-create a media lab space

Design strategy co-lead for a partnership with CityYear

Volunteered through a CityYear + Gensler's partnership as the design strategy lead where I facilitated a vision session with middle school students to design a media lab space

Methodologies

Key Clients